EXIN and Digital Marketing Institute sign partnership

EXIN has signed a strategic partnership with the Digital Marketing Institute (DMI). The partnership will see EXIN deliver the Digital Marketing Institute’s certification program through its network of over 1,000 accredited partners worldwide.


DMI has developed a framework through which qualifications in digital marketing can be defined, assessed, and related to each other in a way that articulates a clear progression. With these certifications candidates will have a good basis for a career in the Digital Sales & Marketing Industry.


Bernd Taselaar, CEO of EXIN, said: “The importance of digital marketing has grown enormously in recent years, as online becomes the standard way of reaching large audiences. This has led to the recent recognition of digital marketing as one of the 40 e-competences in the e-Competence Framework. EXIN is committed to developing the competences of professionals across the entire spectrum of the ICT industry and so extending our portfolio to include certification in this area is a logical step.”


Furthermore, EXIN welcomes the opportunity to work specifically with DMI in this area. Taselaar: “DMI has firmly established itself as the leading authority in digital marketing and this strategic partnership will enable us to offer internationally recognized certification in digital marketing to our partners.”


Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, said: “This partnership reflects the global demand for training in digital marketing and digital selling,, and the relevance of the Digital Marketing Institute certification standards for professionals, educators and industry. EXIN’s global reputation and decades of experience in examination and professional certification make it the ideal partner for the DMI and we are excited to be working with them to roll out our training to their extensive network.”


Michael Goeden, Director of Strategic Partners, said: “Our decision to partner with EXIN was driven by our desire to work with the very best training and examination bodies in the ICT and digital space, and those who have a strong global network of accredited partners. EXIN certainly hits the mark.”


The certification via EXIN will start in Q3 2016.


About the Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the certification standard in digital marketing education, training more graduates to a single standard than any other certification body.

The organisation works with the world’s largest and most influential brands to define the skills and qualifications required to excel in this rapidly growing industry through its Diploma, Postgraduate and Masters Education programs. Industry-validated, the Digital Marketing Institute’s training is taught full-time, part-time and online in over 80 countries by the Digital Marketing Institute and its network of licensed education partners.


About EXIN

EXIN is the global independent certification institute for ICT-professionals. With more than 30 years of experience in certifying the competences of over 2 million ICT-professionals, EXIN is the leading and trusted authority in the ICT-market. With over 1000 accredited partners EXIN facilitates exams and e-competence assessments in more than 165 countries and 20 languages. EXIN is co-initiator of the e-Competence Framework, which was set up to provide unambiguous ICT certification measurement principles within Europe and beyond. For further information, please visit www.exin.com


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